Ittiri is a densely populated town of about 9000 inhabitants in the province of Sassari. Its territory is part of the Logudoro, in the region of Coros. In 2000, by decree of the President of the Republic, it was awarded the title of city, an honour granted to municipalities that stood out for their historical, artistic, civic or demographic relevance. It was called Ittiri Cannedu to distinguish it from another town with the same name, Ittiri Fustiavu (or Fustialvos), the current Ittireddu. Ptolemy of Alexandria, in a description of Sardinia of the second century, states that the first inhabitants of Ittiri were the Coracenes, who probably occupied the areas between Coros and the old village of Carbia, near Alghero.
The town layout is harmonious and homogenous characterised, especially in its historical sites, by richly decorated buildings, in art nouveau/deco style, with special balconies and façades made of trachyte, material used mostly since the late nineteenth century and the early decades of the twentieth century. In some streets of the town centre it is still possible to see the original paved and cobbled pavement.
Agriculture, farming and crafts are the main sectors of the economy of Ittiri.
The most important crops are undoubtedly characterised by artichoke, in its spiny variety, and the olive trees of Bosa. The "City of Olive Oil", Ittiri still preserves its ancient vocation as "land of olive trees”: the collection of the olives and the oil supply for family consumption is a widespread secondary employment, surviving in the town, beyond and besides the economic benefit, as a response to the generosity of the land and the genuineness of the product.
The town is also an important point of working and production of the volcanic stone: periodically it hosts the Biennial Festival of trachyte, a competition for sculptors whose works are on display in the town centre.